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Events for March 29, 2023 - February 22, 2023 › SBDC

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Craft Beverage Finance – What You Need To Know Before Speaking With Your Banker

Virtual – Zoom

It takes significant financial wherewithal to enter and succeed in the competitive craft beverage industry, but it's not always clear what it takes to raise capital. In this webinar, Virginia SBDC Craft Beverage Assistance Manager Chris Van Orden will ask Jason Sleeman, VP of Craft Beverage Lending at United Community Bank, what he looks for when working with craft beverage clients. The free-flowing conversation will touch on key ratios, benchmarking, revenue projections, and other important information that you'll want to have prepared before approaching a lender. New and existing breweries, wineries, cideries, and distilleries all stand to benefit from this informational webinar. Register today! Webinar presented by The Virginia SBDC Craft Beverage Assistance (CBA) program. Visit the CBA program page for more information. https://clients.virginiasbdc.org/workshop.aspx?ekey=900410084

Virginia SBDC: Learn the Basics of Google Ads

Virtual – Zoom

Let's talk about Google Ads and how to get started! In this workshop you will learn how to reach more customers and grow your business with Google Ads. In this session we’ll talk about: How to create an account and set up an ad campaign How to write great ads, refine keywords, and include ad extensions How to measure success

Virginia SBDC: Pitch Preview

Virtual – Zoom

Virginia early-stage innovative entrepreneurs: Charlottesville Angel Network (CAN) and Virginia Small Business Development Center (VSBDC) have joined forces to help you polish your pitch presentation. CAN and VSBDC are offering four pitch practice opportunities in 2021, with accredited angel investors in attendance. This is the final event in the 2021 series. There is no cost to participate and presenter(s) will leave with actionable feedback from these angel investors. Five applicants will be selected for each Pitch Preview event, held the first Thursday of the selected months, between 12:00-3:00 pm. Attendees commit to thirty-minute time slots consisting of: 5 minutes to join and meet angels, 15-minute pitch, and 10 minutes for feedback. The November 4 event will most likely be a virtual event hosted on Zoom; hosted by Central Virginia SBDC in Charlottesville, VA. More details will be provided regarding location closer to the event date. **This is not an application for funding or a formal presentation to request investment.** For more detailed qualification information and to apply, please read, and if eligible, submit an application for consideration in the program. If you aren’t sure if you are ready or if you should apply, emailcontact@cvsbdc.org to complete a request for counseling form for a confidential meeting. Deadline to apply: October 25 at midnight. APPLY for November 4 Event: Pitch Preview Application - November 4, 2021 (google.com)

Make Better Business Decisions with Analytics

Virtual – Zoom

Join us as we discuss and analyze trends about how customers engage with your business online, then turn these insights into well-informed, actionable decisions. We will discuss using Google Analytics to help you collect and interpret real-time information, review some of the reports and terms used so you can learn more about your target audience and how to achieve your business goals. During this session we will: Identifying business goals (and how you plan to use your online presence to achieve them) Incorporating data into your plan · A focus on introducing Google Analytics and how to use this tool to make better business decision

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