It takes significant financial wherewithal to enter and succeed in the competitive craft beverage industry, but it's not always clear what it takes to raise capital. In this webinar, Virginia SBDC Craft Beverage Assistance Manager Chris Van Orden will ask Jason Sleeman, VP of Craft Beverage Lending at United Community Bank, what he looks for when working with craft beverage clients. The free-flowing conversation will touch on key ratios, benchmarking, revenue projections, and other important information that you'll want to have prepared before approaching a lender. New and existing breweries, wineries, cideries, and distilleries all stand to benefit from this informational webinar. Register today! Webinar presented by The Virginia SBDC Craft Beverage Assistance (CBA) program. Visit the CBA program page for more information. https://clients.virginiasbdc.org/workshop.aspx?ekey=900410084

Let's talk about Google Ads and how to get started! In this workshop you will learn how to reach more customers and grow your business with Google Ads. In this session we’ll talk about: How to create an account and set up an ad campaign How to write great ads, refine keywords, and include ad extensions How to measure success