Marketing Series: Short Form Video for Social Media – Trends, Tips, and Tricks

Short-form videos are all the rage these days and the way that we think of them has changed. They aren’t just for businesses to share on their social media channels anymore, but instead, consumers are beginning to expect short-form videos in other forms of content too.

You’ve already seen this effect on your Facebook or Instagram feed. There are plenty of examples of brands using short-form videos to entice, intrigue, inform and educate their audiences. And consumers are responding in droves: according to a recent study, more than 80% of people like video more than text-based content.

So if you’re not already using these in your content strategy, it’s time to start. And we can help!