By Tim Ryan

Innovate Hampton Roads celebrates the launch of Steve Waddell’s “Valuepreneurs,” a remarkable guide for aspiring entrepreneurs. Published on January 11, 2024, this book emerges as a lighthouse for those navigating the turbulent seas of business.

Waddell’s “Valuepreneurs” is not just a book; it’s a mentor in print. Addressing the daunting statistic from Forbes that 9 out of 10 startups fail, Waddell offers a lifeline through his Value-Driven Product Development (VDPD). This five-stage, 15-step process is a masterclass in transforming ideas into market-valued products.

For the Hampton Roads entrepreneurial community, this book is a treasure trove. Waddell expertly combines VDPD with the Business Model Canvas (BMC), equipping readers with a dual toolkit to not only create products but to forge robust business models. His emphasis on continuous customer communication ensures that products align with market needs and wants, a crucial factor for success.

Venturing beyond product development, “Valuepreneurs” delves into the complexities of patents, LLC creation, and diverse funding strategies. This comprehensive approach makes the book an invaluable resource for entrepreneurs at any stage.

As a region thriving on innovation and entrepreneurship, Hampton Roads can draw immense inspiration from Waddell’s work. His real-life experiences and successes provide practical wisdom, significantly boosting the likelihood of success for local startups.

Steve Waddell’s “Valuepreneurs” is more than a book – it’s a blueprint for success in the entrepreneurial world. It aligns perfectly with the ethos of Innovate Hampton Roads, where we champion the spirit of innovation and entrepreneurship. We commend Waddell for his contribution and encourage our community to embrace the wisdom within these pages. His book is a stepping stone towards a future where entrepreneurial dreams are not just visions but realities in the thriving landscape of Hampton Roads.

Discover “Valuepreneurs” on Amazon and join us in this journey of learning, innovation, and success.